By Jason Rogers
True North: Discover Your Authentic Leadership and Discover Your True North, both by Bill George, offer a compelling framework for developing authentic leadership. George, a former Medtronic CEO, introduces the concept of "True North" as an internal compass guiding leaders to stay grounded, balanced, and true to their core values. The books emphasize that authentic leadership isn't based on external factors like titles or power but rather on a deep understanding of one’s purpose and a commitment to integrity.

Drawing from interviews with hundreds of global leaders, George identifies five key dimensions of authentic leadership: purpose, values, heart, relationships, and self-discipline. These elements guide leaders in making ethical decisions, building trust, and fostering meaningful relationships. By aligning with these values, George argues, leaders can achieve sustainable success and positively impact those they lead.
In Discover Your True North, the expanded version of his first book, George explores new challenges in leadership, especially those posed by rapid technological change and increasing societal expectations. With updated research and fresh insights from additional leaders, he delves deeper into the importance of adaptability and resilience while staying anchored to one’s True North. George provides practical exercises and reflection questions, guiding readers to clarify their values and discover a clear sense of purpose.
Both books emphasize that leadership is a journey of continuous growth rather than a fixed destination. Through authenticity and self-awareness, leaders can create lasting, positive change, not just for their organizations but for society as a whole. George’s work serves as a roadmap for anyone looking to cultivate a leadership style that’s ethical, compassionate, and true to oneself.
For a business owner looking to achieve their dreams, George’s insights can be transformative. Staying true to a personal “True North” can help business owners align their goals with their deepest values, making each decision intentional and purpose-driven. Rather than pursuing growth at any cost, an authentic leader focuses on creating a sustainable, people-centered business that’s built to endure. George’s framework encourages leaders to approach challenges with integrity and resilience, navigating setbacks without compromising their mission or values.
By fostering genuine relationships with employees, customers, and stakeholders, business owners can inspire loyalty and build a brand that resonates with others on a deeper level. As George emphasizes, staying connected to one’s True North is a powerful way to lead with passion and purpose, bringing dreams to life in a way that benefits both the business and the wider community. For any entrepreneur, this approach is a meaningful path toward achieving dreams while leaving a positive, lasting impact.
Citation:George, Bill. True North: Discover Your Authentic Leadership and Discover Your True North. Hoboken, NJ: Wiley, 2007, 2015.
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